Privacy policy

Last Updated: September 21, 2026

This Privacy Policy explains how Smithopticsa("we," "us," or "our") collects, uses, shares, and protects personal information when you visit https://www.smithopticsa.shop/.  (the "Site"), place an order, contact us, use available account features, or otherwise interact with our services.

1. Who We Are

Smithopticsa is an independently operated online retail store offering collectibles, action figures, and character merchandise.

Website
https://www.smithopticsa.shop/.

Customer Support Email
info@smithopticsa.shop

Customer Support Phone
+44 7824852771

Business Address
43 Marina Crescent
Bootle, L30 1RL
United Kingdom

2. Information We Collect

We may collect information that you provide directly to us, information collected automatically when you use our Site, and information provided by service providers that support our business operations.

Information You Provide

When you place an order, use available account features, subscribe to communications, contact customer support, or submit return or refund requests, we may collect:

• Name
• Email address
• Phone number
• Billing address
• Shipping address
• Order details and purchase history
• Payment confirmation information
• Customer service communications
• Return and refund information

Payment card information is processed securely by applicable payment processors and payment providers. smithopticsa does not store customers' complete credit or debit card numbers in our own systems.

Automatically Collected Information

When you visit our Site, certain information may be collected automatically, including:

• IP address
• Browser type
• Device information
• Operating system
• Language preferences
• Time zone
• Referring website
• Pages visited
• Products viewed
• Website activity
• Cookie and similar technology data

This information helps us operate, maintain, improve, and secure our Site, understand visitor interactions, prevent fraud, and improve the shopping experience.

3. How We Use Your Information

We may use personal information for the following purposes:

• Process and fulfill orders.
• Verify payments and help prevent unauthorized transactions.
• Provide customer support and respond to inquiries.
• Send order confirmations, shipping updates, and service-related communications.
• Process returns, refunds, and customer requests.
• Improve our website, products, services, and customer experience.
• Analyze website performance and marketing effectiveness.
• Comply with legal, accounting, tax, and regulatory obligations.

4. Shopify and Service Providers

Our online store operates using Shopify, which provides e-commerce technology and services supporting website operations, checkout, payment processing, and order management.

We may share limited personal information with trusted service providers that assist us with:

• Shopify and e-commerce service providers
• Payment processors and payment providers
• Shipping and delivery providers
• Customer support platforms
• Fraud prevention and security providers
• Website hosting and technical service providers

These providers only receive information necessary to perform their services and are expected to handle personal information appropriately.

5. Analytics and Advertising

Where analytics or advertising technologies are enabled on our Site, we may use these tools to understand website performance, improve services, and measure marketing effectiveness.

These technologies may collect information including:

• Device information
• Browser information
• Website activity
• Referring source
• Advertising interactions
• Conversion information
• Cookie identifiers

The information collected may be used to analyze customer interactions, improve website performance, and support marketing activities.

6. Cookies and Similar Technologies

We may use cookies, pixels, web beacons, tags, and similar technologies to operate and improve our Site.

These technologies may support:

• Website functionality
• Shopping cart and checkout processes
• Security and fraud prevention
• Website analytics
• Performance measurement
• User preferences
• Advertising and remarketing

You may manage cookie preferences through your browser settings or available privacy controls. Disabling certain cookies may affect some website functions.

7. How We Share Information

We do not sell personal information for monetary consideration.

We may share personal information with:

• Shopify and e-commerce providers
• Payment providers
• Shipping partners
• Fraud prevention providers
• Analytics providers
• Marketing and advertising providers where applicable
• Professional advisors
• Government authorities or regulators when required by applicable law

We may also disclose information when necessary to protect our rights, customers, services, property, or business operations, or as part of a business transaction where applicable.

8. Your Privacy Rights

Depending on your location and applicable privacy laws, you may have rights regarding your personal information.

These rights may include:

• Accessing personal information we maintain about you.
• Requesting correction of inaccurate information.
• Requesting deletion of personal information where applicable.
• Requesting information about collection and use practices.
• Opting out of certain data sharing or targeted advertising activities where applicable.
• Exercising other rights provided under applicable privacy laws.

California residents may have additional rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA).

To submit a privacy request, please contact us at info@smithopticsa.shop. We may verify your identity before processing certain requests as permitted by applicable law.

9. Privacy Requests

When submitting a privacy request, please provide sufficient information for us to understand and process your request.

We will review and respond to applicable requests within the timeframe required by applicable privacy laws.

10. Your Privacy Choices

You may unsubscribe from promotional emails at any time by using the unsubscribe link included in our communications.

Where applicable, we may recognize privacy preference signals such as Global Privacy Control (GPC).

11. Data Retention

We retain personal information only for as long as reasonably necessary to fulfill transactions, provide services, process returns and refunds, comply with legal obligations, resolve disputes, prevent fraud, and maintain business records.

12. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction.

Although we take reasonable measures to protect information, no electronic transmission or storage method can be guaranteed to be completely secure.

13. International Visitors and Data Transfers

Smithopticsa primarily serves customers in the United States and may serve customers in other supported destinations.

If you access our Site from outside the United States, your information may be transferred to and processed in the United States or other locations where our service providers operate.

14. Children's Privacy

Our Site is not directed to children under 13 years of age, and we do not knowingly collect personal information from children under 13.

If you believe a child has provided personal information to us, please contact info@smithopticsa.shop.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, services, technologies, or legal requirements.

Updated versions will be posted on this page with a revised Last Updated date.

16. Contact Information

If you have questions regarding this Privacy Policy or your personal information, please contact us:

Store Name
Smithopticsa

Website
https://www.smithopticsa.shop/

Business Address
43 Marina Crescent
Bootle, L30 1RL
United Kingdom

Customer Support Email
info@smithopticsa.shop

Customer Support Phone
+44 7824852771

Customer Support Hours
Monday – Friday: 9:00 AM – 6:00 PM ET
Saturday – Sunday: Closed